When your brand reputation is messy, you pay a "trust tax" on every lead. If a...

https://wiki-canyon.win/index.php/The_Silent_Deal-Killer:_How_Reputation_Orchestrates_Your_Late-Stage_Pipeline

When your brand reputation is messy, you pay a "trust tax" on every lead. If a prospect Googles your company and sees outdated info or crummy reviews, they’ll ghost your SDRs before the first call