We’re moving past vanity rankings. With AI Overviews driving a 30% drop in...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

We’re moving past vanity rankings. With AI Overviews driving a 30% drop in European click-through rates, traditional rank tracking is effectively dead. Most traffic is now zero-click, meaning your old metrics hide the real story