We don't wait anymore. When you open an app, you expect fast loading and...

https://www.4shared.com/office/cPQcS8XEku/pdf-54664-6514.html

We don't wait anymore. When you open an app, you expect fast loading and immediate personalization. If the screen doesn't show you exactly what you want the second you tap, you've lost interest. Friction is a dealbreaker in a world where speed is standard