Users live in a world of fragmented time. They check phones in short bursts,...

https://www.apu-bookmarks.win/we-live-in-fragmented-time-our-mobile-first-habits-demand-quick-feedback-but-1

Users live in a world of fragmented time. They check phones in short bursts, and that is where real engagement happens. Stop fighting mobile-first habits. Instead, use quick feedback to make every second count