Traditional rank tracking is becoming obsolete. As AI Overviews trigger a 30%...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is becoming obsolete. As AI Overviews trigger a 30% drop in EU click-through rates, zero-click searches are the new reality. Enterprise teams must pivot to AI visibility tracking using live dashboards