Tracking standard rankings in Europe is a relic. With AI Overviews driving a...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Tracking standard rankings in Europe is a relic. With AI Overviews driving a 30% drop in CTR and fueling the rise of zero-click searches, traditional rank tracking tells you nothing