Small businesses can shop for coverage through a broker, contact insurers...

https://holdenssmartblogs.hexaforgey.com/posts/direct-to-carrier-health-insurance-takes-forever-how-do-i-speed-it-up

Small businesses can shop for coverage through a broker, contact insurers directly, or compare small-group plans. An HRA may be another option, letting the business reimburse employees for eligible individual coverage