Search is shifting from blue links to agent-led discovery. Tools like ChatGPT...

https://www.adirs-bookmarks.win/the-era-of-blue-links-is-dying-users-now-ask-chatgpt-for-instant-answers

Search is shifting from blue links to agent-led discovery. Tools like ChatGPT and Gemini now prioritize direct answers over website traffic. If your content ignores these AI agents, you lose your audience before they ever arrive