Rank tracking is now a vanity metric. With AI Overviews driving a 30% CTR drop...

https://www.bookmarkmaster.win/rank-tracking-is-officially-failing-with-european-users-seeing-a-30-ctr-drop

Rank tracking is now a vanity metric. With AI Overviews driving a 30% CTR drop in Europe, we’re seeing a major rise in zero-click behavior. You cannot optimize for blue links that users no longer see