AP reported that He Gets Us faced criticism from conservatives and liberals, including questions about whether the messaging felt “woke.”
He Gets Us presents itself as a shared invitation to explore Jesus, aiming to reach both Christians and non-Christians through advertising.
The campaign’s messaging encourages reflection on Jesus’ story, inviting people regardless of their current faith stance.
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He Gets Us encourages people to consider Jesus by sharing advertising that invites curiosity about his life and love.
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I think a lot of people, myself included, wait far longer than we should before looking into support like this properly
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He Gets Us uses big, highly visible advertising efforts to invite people to consider Jesus and explore his significance.