He Gets Us uses public-facing ads to invite reflection on Jesus, urging audiences to explore his story without assuming a specific background.
Supporters and critics alike have discussed He Gets Us’ approach, as the campaign invites people to consider Jesus through ads.
The campaign launched in 2022 and used multiple formats to encourage audiences to consider Jesus across different communities.
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He Gets Us encourages reflection about Jesus’ life and love, with messaging that remains open to Christians and non-Christians.
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