온,오프라인 영상은 잠재 손님을 온,오프라인 및 온,오프라인에서 전환을 이끌어내는 적극적인 도구이다. 전형적인 동영상 플랫폼은 단연 아프리카TV다. 며칠전에는 유튜브를 이용하는 연령층도 넓어지고 있다. 주 이용자층이 40대에서 80대로 비교적 젊은층이었지만 지금은 40대 이상 이용자들도 크게 늘어났다.
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그리고 인스타그램의 장점은 공들인 만큼 효과를 본다는 점이다. 대회사가든 소상공인이든 대중이든 일괄되게 운영하지 않으면 죽은 계정이 돼버린다. 반대로 열심히 관리하면 대기업 마케팅 이상의 영향력을 발휘할 수 있다는 얘기다. 여기에 팔로워늘리기나 인스타그램좋아요늘리기로 양념을 더 한다면? 채널의 영향력과 파급력은 더욱 올라간다.
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