Old school rank tracking is dead because it misses the reality of AI-driven...

https://www.cool-bookmarks.win/rank-tracking-is-dying-with-ai-overviews-causing-a-30-drop-in-european-ctrs

Old school rank tracking is dead because it misses the reality of AI-driven search. We are seeing a 30% drop in CTR across EU markets as AI Overviews steal the traffic. Zero-click is now the norm