Negative online feedback can feel personal, but reacting in the heat of the...

https://www.active-bookmarks.win/when-harmful-content-hits-your-brand-your-instinct-might-be-to-panic-don-t

Negative online feedback can feel personal, but reacting in the heat of the moment often hurts your brand more than the original post. Protect your revenue and build long-term trust by staying professional and avoiding unnecessary escalation