Most marketers chase clicks, but the real win is shares. If your audience...

https://sierra-wiki.win/index.php/How_to_Connect_SEO_and_Content_Marketing_Without_Overthinking_It

Most marketers chase clicks, but the real win is shares. If your audience doesn't pass your content along, your reach hits a hard ceiling. It turns out 60 percent of people share content without even clicking the link