Most enterprise buyers check G2 or Clutch before they ever talk to your sales...

https://astro-wiki.win/index.php/How_Can_Reputation_Management_Shorten_a_B2B_Sales_Cycle%3F

Most enterprise buyers check G2 or Clutch before they ever talk to your sales team. If your profile is stale or full of unaddressed complaints, you’re losing deals you don’t even know you’re in