Many event organisers treat hybrid as a simple livestream. They miss the real...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Many event organisers treat hybrid as a simple livestream. They miss the real point. Hybrid represents a $9 billion market opportunity, but only if you design for your digital audience first. It is not about filming a keynote from the back of a room