Managing your brand’s digital footprint shouldn't feel like a full-time job....

https://bizzmarkblog.com/how-do-i-budget-for-orm-when-one-vendor-is-29-and-another-is-3000/

Managing your brand’s digital footprint shouldn't feel like a full-time job. I’ve spent years vetting these tools and teams, and the reality is that the right fit depends entirely on your current volume and technical capacity