Key Metrics for Smarter Video Usage Reporting

https://screenandsignal.birchreport.com/posts/key-metrics-for-smarter-video-usage-reporting

We've been looking at how teams actually use video in their work, and it turns out the usual view count tells you almost nothing. Instead, focusing on completion rates, rewatch patterns, and who's skipping to specific timestamps gives you real insight into whether your content is actually useful or just background noise.