In 2025, generic landing pages are dead. Use VWO to test small shifts that...

https://stateofseo.com/the-infrastructure-of-outcome-what-marketing-api-integrations-actually-matter-in-2025/

In 2025, generic landing pages are dead. Use VWO to test small shifts that actually move the needle. Our tests show that data-backed personalization drives 40% higher conversions and a 15% drop in bounce rates. Stop guessing what your visitors want