Europe’s new breed of SEO founders are builder-operators who ship proprietary...

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

Europe’s new breed of SEO founders are builder-operators who ship proprietary tools and rigorous research. They aren’t just selling hours. This shift changes how you evaluate agencies. Stop paying for content volume and start looking for a technical moat.