After 12 years in B2B, I’ve seen enough fluff to know when an agency is lying....

https://atavi.com/share/xtdx12z2qlas

After 12 years in B2B, I’ve seen enough fluff to know when an agency is lying. I dug into the 2026 European AI SEO market to find who is actually winning. One agency hit +2,090% traffic for a Montessori client, and another saw +400% YoY for A1 Digital