1. Look, we started pivoting to video last quarter and saw a 30% bump in engagement on social, but I'm still wrestling with how to directly tie that to sales. Anyone cracked the code on measuring video ROI beyond just views and shares?

https://techbullion.com/business-video-strategy-what-works-in-2026/

1. Look, we started pivoting to video last quarter and saw a 30% bump in engagement on social, but I'm still wrestling with how to directly tie that to sales. Anyone cracked the code on measuring video ROI beyond just views and shares? 2